Designing scalable digital experiences that drive impact

UX Design Director leading high-impact, user-centered solutions that drive business success. From Microsoft to Salesforce, I simplify complexity into seamless experiences, accelerating engagement, efficiency, and growth through design innovation.

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About

Hello.

I'm Abhay Vyas—a UX leader, mentor, and explorer at heart. Originally from Uttarakhand's mountains, I've spent the last decade in Bangalore, a city I now call home. When I'm not leading design teams, you'll find me cycling, mountaineering, or escaping to my village—a serene hilltop haven where fresh air and familiar faces remind me of what truly matters.

As a UX Design Director at Salesforce, I drive design strategy and execution for Salesforce Industries and Platforms, ensuring that innovation, user needs, and business impact align seamlessly. I've led design initiatives at Microsoft and Naukri, shaping products that reach millions. My work has also taken me across five Asian countries, conducting ethnographic research to understand how mobile communication transforms everyday lives.

Beyond work, I'm passionate about mentorship and education. I collaborate with institutions like NID, UC Berkeley, and Chitkara University, refining curricula, serving on juries, and helping shape the next generation of designers.I lead with ownership, high standards, and a deep focus on craft—because design is more than pixels. It's about solving real problems, empowering people, and pushing the boundaries of what's possible.

Let's build something that matters.

abhay vyas

Design & Leadership

1.

Relentless ownership & accountability

I believe in owning the outcome, not just the process. If there's a challenge, I tackle it head-on. No excuses, no passing the buck—just taking charge, solving problems, and delivering results.

2.

Business-driven design thinking

Design is a strategic function, not an afterthought. Every decision must align with business goals, user needs, and measurable impact. I ensure design drives both customer satisfaction and business growth.

3.

Excellence as the baseline

High standards are non-negotiable. I push for precision, iteration, and polish in both thinking and execution. Mediocrity is expensive—so we get it right, or we go back and refine it.

4.

Empowering high-performing teams

A great team doesn't just happen—it's nurtured. I focus on mentorship, learning, and giving people the tools and space to thrive. When designers grow, the work gets better, and the business wins.

5.

Adaptability & forward momentum

I challenge the status quo. If something doesn't work, we fix it, iterate, and evolve. Change is constant, and staying ahead means embracing new ideas, methods, and perspectives.

6.

Collaboration & clarity

Great work happens when teams move fast, stay aligned, and communicate openly. I foster an environment of trust, clarity, and rapid execution, where momentum drives progress, not bureaucracy.

Experience

2020 - Now

Director of UX Design at Salesforce

  • IT Service Management
  • Loyalty Management
  • Feedback Management
  • Public Sector
  • AI & Analytics
  • Employee Services
  • Sales and Service Excellence
  • OmniStudio
  • Business Rules Engine
  • Context Service
  • Data Processing Engine
  • Integration
2014 - 2020

Senior UX Designer at Microsoft

  • Windows App Experience
  • Dynamics 365 - Business Applications
  • Bing Answers (Education) and Bing Places for Business
2012 - 2014

Principal Interaction Designer at Info Edge India (Naukri.com)

  • Naukri Resume Database (Resdex)
  • Employer Profile and Insights
2008 - 2011

User Researcher at Centre for Knowledge & Society

Interaction Design Intern at Whirlpool

Search Engine Optimiser at Megrisoft Limited

Education

2020 - 2021

Indian Institute of Management, Bangalore, India

Executive MBA (General Management)

2009 - 2011

National Institute of design, Bangalore, India

Masters in Interaction Design

2005 - 2008

University Dehradun, India

Bachelor of Computer Application Graphic Era

Awards & Recognition

My work has earned multiple awards and recognition over the years. I focus on designing solutions that drive impact, innovation, and real-world value.

2024

Salesforce Referral Marketing - Singapore Good Design Award

2024

Global Promotion Management - The Asia-Pacific Stevie® Award

2023

Business Rules Engine - Singapore Good Design Award

2022

C360 Apps & Industries - All-Stars Award

2014

Career Site Manager - Fastest Customer Acquisition

2013

ICICI India photography award - Best Nature Photographer

2012

Office photography award - Best Photographer