Designing with Purpose
I blend strategy, innovation, and execution to craft user-centered solutions that drive impact. By aligning teams around a shared vision, I turn complexity into clarity—delivering experiences that matter.
My current focus
Salesforce • Management
Great design starts with solving the right problems. I blend strategy, innovation, and execution to craft user-centered solutions that drive impact. By aligning teams around a shared vision, I turn complexity into clarity—delivering experiences that matter.
Coming Soon
Business Rules Engine
Salesforce • Common Platform
Business Rules Engine (BRE) simplifies complex decision-making by enabling enterprises to define and automate rules easily. I led the UX strategy, making rule creation effortless and scalable for both technical and non-technical (business) users.
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Omnichannel Customer Service
Microsoft • Dynamics 365
This project was a great learning experience in the enterprise world. I helped enhance Dynamics 365 Customer Service Enterprise, simplifying communication workflows, improving agent productivity and response times, and boosting customer satisfaction.
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Accelerator Studio
Salesforce • Common Platform
This project focused on unifying our services with an end-to-end view of shared capabilities, enabling users to build seamless, industry-agnostic processes more efficiently. By streamlining complex workflows, we helped users achieve faster, more scalable outcomes.
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Information & content experience
Microsoft Apps, UX Designer
Originally designed in 2014, this project continues to see strong user engagement and appreciation across platforms. I began by working with the common app framework and later designed the app end-to-end. The project remains a key success, demonstrating long-term value.
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Wish
Personal project • Investment app
Conceptualized an investment app that helps users learn investing by simulating risks through cashback points. It transforms everyday purchases into learning opportunities, allowing users to explore investment strategies and scenarios using their app rewards.
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Snapp Keypad
Microsoft • Bing answers from keypad
Snapp Keypad, a smart, AI-powered keyboard that brings search and contextual answers directly into the typing experience. By integrating Bing's intelligence, it reduces friction, enhances discoverability, and transforms the keyboard into an intuitive assistant.
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Playbook for UX and CX
Salesforce • Self-driven initiatives
To facilitate collaboration between UX designers and CX writers, I initiated and delivered a playbook with support from the extended team. This streamlined content across our application, improved productivity, consistency, and enhanced the product experience.
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Tele-use at the Base
Center for Knowledge Societies (CKS) • Ethnography research
One of my favorite projects, Teleuse@BOP , explored how mobiles improve livelihoods and productivity at the BOP, especially in agriculture. It examines mobile media’s role in rural systems and enhances information flows. Research spanned six Asian countries.
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